Increase your ranking in search engines.
It is well known that it is not sufficient for a good ranking to just have an optimized website for the keywords. More important are links from other sites to your website. There are several types of links and it is always clever to know something about it.
You can exchange links with another website. Therefore you get in touch with the webmaster and offer him a link. You get a backlink pointing from his site to your site if he agrees. Because both sites link to each other there are Two Way Links or reciprocal links. You should make sure that you get links from related websites, it will be better loved by Google. Look for links from your competitors, they are most related. But you don’t want to advise the product of your competitors, you would rather sell your own one. more..Getting Backlinks
By the way a Two Way Link is not very significant for a good ranking in Google, sure it is still better than no link. What Google likes are One Way Links. Thats a link pointing from the other site to your website, and you don’t link back to the other website. You can get such links from web directories. But they are not very important for search engines. Because they are very related, One Way Links from your competitors would be yet again the best. But nobody wants to link to your site and get nothing in return.
But if you have two partners B and C, you can proceed in a different way. You (A) link to B and B doesn’t link back to you (that would be reciprocal) he links to C. C then links to A. All are linked in a triangle: A -> B -> C -> A. Everyone gets an incoming link, however for which there is no direct outgoing link. Search engines evaluate each incoming link as a one-way link. This is the best for your ranking. more..getting many backlinks
So with smart linking you can achieve better ranking if you have many websites. What do you do, if you have only one ore a few sites. The answer for this are Link Networks. Thousands of sites of the members are linked all together. For a low monthly fee, the three- or polygonal linking takes place over the network. more..Getting Backlinks
